About Us

Honoring your story through the practice of life as ritual.

MEET VIDA

A sanctuary for fierce souls and bewitching hearts.

Welcome to Vida Permanent Jewelry. We are a proud Latina owned and woman owned boutique located inside University Park Mall in Mishawaka, Indiana. Founded by Betsy Rocket, our mission is to uplift and empower women to feel confident, strong, and sexy. What started as a space to share handcrafted accessories has blossomed into a destination for meaningful, custom fitted permanent jewelry. We designed this space to be an accessible luxury destination where you can find inspiration, intention, and a true expression of your personal magic.

Jewelry Specialist

As an experienced and dedicated studio, we ensure every link is welded with precision and care. Your safety and comfort are our highest priorities during your session.

14k Solid Gold

Sterling Silver

Rose Gold

"Adornment is a quiet conversation with your soul. Let it be beautiful."

OUR STORY

Born from community, creativity, and a little bit of magic.

Our story is deeply rooted in community connection. During the early challenges of the pandemic, Betsy used her sewing skills to create and donate around one hundred masks to local hospitals. That same care and dedication shapes how we run our boutique today. Our brand personality is heavily inspired by Betsy’s cultural background, celebrating the witty, tough love of generations of Latina ancestors. We are here for the beauties with bite.

As an entrepreneur, Betsy openly embraces her neurodivergence. She views her ADHD as a creative superpower that allows her to hyper focus on creative tasks and beautifully diverse product curation. We believe that true beauty is found in thinking outside the box, and we created this sanctuary to celebrate individuality and empower you to wear your story proudly.

THE VIDA STANDARD

Mindfully chosen elements for your everyday life.

We believe that true adornment should feel effortless and safe for your sacred vessel.

Quality Materials

We specialize in custom fit bracelets, anklets, and necklaces that are welded on without a clasp. You can choose from beautiful, skin safe options like 14k gold filled, sterling silver, or solid gold chains.

Intimate Experience

Getting linked with us is a unique experience that goes beyond a simple transaction. You are paying for beautiful craftsmanship, a flawless custom fit, and a forever piece that moves perfectly with you.

A Lifelong Bond

We are always here to help you care for your piece, adjust the fit, or add a new meaningful chain to your collection.

JOIN THE CIRCLE

Step into the sanctuary

Ready to set your intention? Book your solo ritual or bring the women you love most for a beautiful shared experience.