About Vida Permanent Jewelry

Honoring your story through timeless pieces

Our Story

A Space for fierce souls and bewitching hearts

Welcome to Vida Permanent Jewelry. We are a proud Latina owned and woman owned boutique located inside University Park Mall in Mishawaka, Indiana. Founded by Betsy Rocket, our mission is to uplift and empower women to feel confident, strong, and sexy. What started as a space to share handcrafted accessories has blossomed into a destination for meaningful, custom fitted permanent jewelry. We designed this space to be an accessible luxury destination where you can find inspiration, intention, and a true expression of your personal magic.

Jewelry Artist

As an experienced and dedicated studio, we ensure every link is welded with precision and care. Your safety and comfort are our highest priorities during your session.

"Adornment is a quiet conversation with your soul. Let it be beautiful."

Born from community, creativity, and a little bit of magic

Our story is deeply rooted in community connection. During the early challenges of the pandemic, Betsy used her sewing skills to create and donate around one hundred masks to local hospitals. That same care and dedication shapes how we run our boutique today. Our brand personality is heavily inspired by Betsy’s cultural background, celebrating the witty, tough love of generations of Latina ancestors. We are here for the beauties with bite.

As an entrepreneur, Betsy openly embraces her neurodivergence. She views her ADHD as a creative superpower that allows her to hyper focus on creative tasks and beautifully diverse product curation. We believe that true beauty is found in thinking outside the box, and we created this studio to celebrate individuality and empower you to wear your story proudly.

14k gold filled

rose gold filled

stainless steel

THE VIDA STANDARD

Mindfully chosen elements for your everyday life.

We believe that true adornment should feel effortless and safe for your personal vessel.

Quality Materials

We specialize in custom fit bracelets, anklets, and necklaces that are welded on without a clasp. You can choose from beautiful, skin safe options like 14k gold filled, stainless‑steel and rose gold filled chains.

Personal Experience

Getting Welded with us is a unique experience that goes beyond a simple transaction. You are paying for beautiful craftsmanship, a flawless custom fit, and a forever piece that moves perfectly with you.

A Lifelong Bond

We are always here to help you care for your piece, adjust the fit, or add a new meaningful chain to your collection.

JOIN THE CIRCLE

Step into the Space

Ready to Choose your piece? Book your solo session or bring the women you love most for a beautiful shared experience.